Daytot

Daytot is a brand-new business that have developed revolutionary products to aid in the crucial developmental stages of premature babies. Working with new businesses is always exciting as we are essentially starting with their core idea and a blank canvas. We wanted a name that let customers know what the brand is, without actually saying it. “Daytot” comes from the term “day dot”, highlighting how the products are here to help from the very start of life. We designed and built a go-to-market platform, understanding the differing customer journeys between parents and professionals, while building a brand that offers practicality and comfort to all.