Ace Fixings

Ace Fixings supply high quality products for both professional and everyday construction projects and need to stand out from competitors in a highly saturated market. We developed their brand promise and positioning and revived their e-commerce. “Ace” has such positive connotations. With competitors always working on “deals”, we thought what is better than to be dealt an “Ace”. You can get the same products elsewhere, but it’s better with Ace. We worked on “future-proofing” the business – taking their existing products and putting them into a new platform, growing their product list from 5000 to 100,000. This was possible through digital marketing, product strategy, and understanding the customer journey.